Amazon wins praise for their Ballet Christmas ad

Posted by Lauren Nairne on

Amazons latest ad campaign for Christmas 2020 has been met with praise from the ballet world and the general public. 

People have commented on social media that they have been reduced to tears in an ad campaign that really hits a chord after this year.  


The story of this ad campaign surrounding COVID online dance classes, cancelled performances and the attitude that 'the show must go on' is something that has faced many many dancers right across the world this year.  

Dancers are resilient and determined and this ad so wonderfully depicts that. 

Congratulations Amazon. 

A must watch. 

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